The Psychology Edit July ’23

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I’ve been following the sale of Bed Bath and Beyond to Overstock.com, which is now in the process of changing its name to Bed Bath and Beyond. Overstock began as a liquidator nearly 25 years ago, but has morphed into a traditional online retailer, except that its name continued to sound like it was in the business of selling overruns. Overstock needed a rebrand and now they have it. It feels like a brave and exciting move, and I hope it works!
This has me thinking…how many people could benefit from a rebrand but aren’t sure they want to take the risk. Could you use a new job, new friends, a fashion reboot, different interior design in your home? Almost all people feel the need for change—sometimes many changes as life progresses. It can be scary to change, but it can also be exhilarating and beneficial to our emotional growth.
But, before making dramatic changes, reflect on the following:
  1. Minor changes (hair, clothing, home accents) can be made with little contemplation as they can be changed again easily if you think you made a mistake. If you’re in a rut, sometimes this is a good place to start because the stakes are low.
  2. If you are thinking about making a major change (moving your home, a new job, a different partner), assess whether you are unhappy with yourself, and in search of something external that you hope will make you feel better. Recognize that if you are depressed or struggling with self-esteem, these feelings will follow you no matter what external changes you make. External change won’t fix internal struggles.
  3. Don’t be afraid of major change, but don’t be reckless. This can be difficult to contemplate because the urge for change can be powerful. Start by writing down your thoughts and feelings, pros vs cons, different options. Continue to do this for at least a few weeks. The act of writing helps you process thoughts and ideas, and it also slows you down, so you don’t act rashly and then regret it.
  4. If you assess that major change is necessary to improve your life, know that big changes, even when positive, can be difficult and stressful. Be sure that you are making a significant life change from a place of emotional strength, not weakness. It can be valuable to think, plan, talk to others, and reflect deeply on the change you want to make. Your change will be more successful when you have processed it and fully thought about how it will impact your life and the lives of those you care about.
  5. Be brave! Once you have made the choice to change, do it fully and don’t be afraid to ask for help and support along the way. Here’s to strength along your path to change!